Recently I have been on a personal pursuit to figure out more about the so called “Twitterverse.” I realized that I didn’t know much about how to make my profile stand out. Like most college students I want to find a job as soon as I graduate, so it is important that I present myself in a professional and appealing way. Today in my blog post I will pass on some of the great tips I have learned!
As expected, Twitter upholds many of the same rules as other social networking avenues. You always want to keep professionalism in mind. Recruiters could be looking at your page at any time. Make sure that your pictures are appropriate and your posts should follow suit. Avoid posting photographs of the parties, alcohol, and other personal ventures you may choose to pursue. They say a picture is worth a thousand words; what do you want those words to express about you? Your tweets should also avoid messages with this type of content. In your bio you could post links to your other online profiles such as a blog or your LinkedIn account. This will encourage others to find out more about your experiences and could also lead to them finding a resume!
So what should you tweet about? Professionals are not seeking students that only post about their favorite beverage, nor are they seeking students who only post about their dog. The key is balance. When you read a great article or hear a great quote it is a great idea to post it. Talk about the field that you are hoping to work in someday- offer your opinion on something relevant, a favorite class you’re taking, or your career goals. If employers are your target audience, prove your legitimacy by posting appealing tweets.
Twitter is not just for following your favorite celebrities, but can be a great networking opportunity. Furthermore, there are various pages that post job openings and tweet about career advice. Try following a company if you are interested in working for them in the future as it will help you learn more about their business. Through the recruitment and interview process it will show that you are interested in and knowledgeable about their business. Interact with a prominent figure at your company by retweeting things you find interesting that they post or offer your perspective.
Here are a few other resources to help you:
- UMD Career & Internship Services Social Media page
- UMD Career & Internship Services Twitter feed (@umdcareers)
- Mashable’s Twitter Guide Book
I encourage each of you to consider your Twitter account seriously. By performing very basic researching, I have realized that it is a great resource for up and coming professionals. From branding yourself by making your experiences stand out to learning about employment opportunities, Twitter has the potential to be taken as seriously as other professional social networking sites. Good luck!