Personal Branding – Knowing Yourself

By: Abby

A few weeks ago I wrote a blog post about how to brand yourself. Personal branding means figuring out who you are and communicating it to the world – or employers – often times, over social media. Personal branding is a very important part of the job search. It can give people a huge competitive advantage and help you reach your dream career.

Yet, it might be difficult to brand yourself before you actually know yourself. This process can be difficult for some.

I was reading a post by Kristen Fischer on that talked about this exact issue.

know yourself

Before you delve into your personal brand points, and your story, it is important to fully understand who you are and what you offer. If personal reflection doesn’t come easy to you, here are a few questions to spark this conversation:

  1. What do you value professionally and personally?
  2. What do you have to offer that no one else does?
  3. What do the people you work for, or your clients, need from you?
  4. What three things do you want your brand to emulate?
  5. How do you want people to perceive you?
  6. What are your strengths? What are your weaknesses?
  7. What can customers/clients/employers count on you for?
  8. What is your competitive advantage as an individual?

Take each question at face value and just start writing whatever comes to mind. Before you know it, you’ll be an expert in yourself and you’ll be able to spread the word about how employable you are with the world – or employers.

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Read Abby’s other posts

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