Stand Out with Keywords

By: Annie

When writing a resume, cover letter, curriculum vitae, or even your LinkedIn summary, incorporating keywords will help you stand out from the crowd.

 

A great place to find relevant keywords are in job descriptions. Using the same words as the potential employer can help you sound like the type of candidate they are looking to hire. However, be cautious not to oversell yourself by choosing words that do not truly describe you. Even if you get an interview, any employer will be able to see through exaggerations on your resume.

Below is an example of a job description taken from the advertising agency BBDO, and a portion of a sample resume incorporating some of the keywords.

Job Description:

Digital Project Manager, BBDO proximity

Overview: The Digital Project Manager will manage the planning, execution, and completion of all digital projects. Responsibilities include executing project plans, budgets and schedules for one or multiple projects. Candidates must have a strong understanding of the principles of web design, development, and the digital creative process. Must have at least two years experience in advertising/marketing.

Resume:

RELATED EXPERIENCE

Intern, Ad Agency, Duluth, MN  September 2016-May 2018

• Contribute to design of websites for a variety of clients
• Execute digital projects for 1-2 clients at a time and present results upon completion
• Assist in creative process and development of internet advertisements

Again, you do not need to use every keyword from a job description. Only use words that directly apply to your experience. Elaborating on how the words relate to your experience is the best way to show an employer you are not exaggerating.

The Wall Street Journal published an article summarizing a survey conducted by LinkedIn on the top ten overused buzzwords.

This was their list:

1. Creative
2. Organizational
3. Effective
4. Motivated
5. Extensive experience
6. Track record
7. Innovative
8. Responsible
9. Analytical
10. Problem-solving

The article suggests avoiding these words to really set you apart. This can be done by finding synonyms or using words that are more descriptive. Check out the list of action verbs from our Career Handbook for more assistance.

Chatting with a Peer Educator or Career Counselor in our office can help you brainstorm how you can up your game with keywords on your resume.

Of Possible Interest: 

• Resume & Cover Letter – all our blog posts on the topic
• How to Break Down a Job/Internship Posting
• Ace the Job Search – our Pinterest board filled with articles & resources
• Internships – our Pinterest board filled with articles & resources

Read Annie’s other posts