LinkedIn Pulse

By: Zach

In today’s job world, now more than ever, it is important to be active and relevant online. It is no longer enough just to have a LinkedIn profile with minimal education and experience information about yourself, but it is crucial to have an online presence in order to be noticed and reach personal career goals.

How do you do this, you ask? It’s easy! LinkedIn Pulse.

This is an application that can not only be found at the top of your news feed on LinkedIn, but it can also be downloaded as an application on your phone or tablet. LinkedIn Pulse is an integrated news application that is tailored to your personal preferences. When first setting up your Pulse preferences, you can select from a wide variety of news and industry topics such as: Accounting, Business Travel, Big Ideas 2014, Design, Education, Entrepreneurship, Media, Oil & Energy, Professional Women, Technology, or even Things I Carrey. The point is, the list is endless! Once you have selected your top news and industry sources, updated information on these topics is fed to you on your news feed.

Now I know what you are thinking. How does this help with my online professional presence, and more importantly, what does this have to do with advancing my career? The answer is everything! LinkedIn Pulse can help you stay relevant in your industry, and more importantly, it gives your great conversation topics to share with other connections and groups. On LinkedIn, it is important to share topics and contribute to conversations, not only because it gives you more visibility, but also because it is important to remain “human” while our society continues to move towards online platforms as a means of connectivity.

Here are some quick tips to remember while conversing on LinkedIn!

Think Local

  • It is sometimes difficult to find good articles that may add value to someone’s day, as national news is already front page. Dig for news that is from your local area! These stories tend to get more response from personal connections.

Have Depth

  • It can be easy to hit the share button on anything that seems interesting, but remember to put some thought behind it. By sharing more interesting topics, you will engage more people.

Start Conversations

  • Who else may want to see what you would like to share and why? Directly involve them in the conversation, and ask for their opinion.

Stay Relevant

  • If it is not professionally appropriate, or does not necessarily apply to the professional persona you want to have, maybe save it for facebook. It sounds like it is tough, but many times people can still see through sharing articles and news just for sharing sake.

Overall, LinkedIn Pulse is an amazing resource to use as it can help to create conversation and engage deeper thought through news and industry articles. Take a look around this application and see how you may be able to use it to its full potential! Stop by our office, SCC 22, for more information or help with the application or anything else LinkedIn.

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