Are you wondering about how you can do more to stand out at your current place of employment? Maybe you’re thinking about starting or managing a business and you want to know of a way to put your company in a good light. Let me introduce you to blogging! Now I know the two of you have met seeing as you’re reading this post right now, but let me tell you this; blogging is a wonderful tool that many businesses and organizations are using to develop a creative and cost-effective way to improve marketing and public relations. If you are looking for a way to stand out or increase your scope of work duties, why not inquire about writing for your company blog? Chances are, a blog does exist for your company or organization and there is also a good chance that it’s not very good due to lack of writers, neglect, or what have you.
During my junior year, I had to do a market research plan for a company or industry of my choice and I had happened to select a relatively new, local brewery and began researching every aspect of their marketing strategy including their advertisements, website, and blog presence. What I noticed is that they did not have a consistent blog, oftentimes going a week or more without posting anything. It takes a lot of work to keep a blog updated on a daily basis and the more writers who contribute to it the easier it is for those who manage it. Blogs allow you to communicate to others some of the finer details of your organization that might pique the interests of your readers or create positive branding. For example, writing blog posts about different aspects of the brewing process was a wonderful topic for the brewery’s blog that led to lots of views.
As most of you know, we have a lot of different contributors to our Peer Into Your Career Blog, ranging from current students to recent grads, career counselors, and some work professionals. Each blog post presents a different perspective that supports and works alongside our office’s broader focus of providing excellent career advice to our peers. What better way to do that than to get everyone who has been involved in the office to contribute their personal experiences in all things career-related?
In addition to providing benefit to your organization, blog writing is also an opportunity to stretch your creativity muscles and add variety to your workday. If your company doesn’t have a blog, take the initiative and start one, there are a number of ways to do this:
- Go to a third party site such as Blogger or WordPress
- Include it on your company or organization’s website
- Write op ed pieces for your school’s newspaper (I did this a number of times during my work with extra-curricular student organizations)
Still not convinced? Check out this article about 15 reasons why you should blog. If that’s not enough to gear you towards writing a blog, I don’t know what will. Happy writing!
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