Marketing is for everyone. Yes, you read that right. It does not matter whether you are a civil engineering student, or in the early childhood education program, it is important to recognize what you bring to the table when applying for jobs and internships. So often the idea of “selling/marketing yourself” comes with a negative, inauthentic connotation. I’m here today to bust that myth.
WHAT DOES MARKETING YOURSELF MEAN?
Marketing yourself is the idea of identifying your niche. As a college student, it is vital to identify why employers should want you over another applicant. Marketing yourself means identifying your interests. For example, if you are interested in the outdoors, perhaps this could lead to sustainability. It also means looking at what skills you have and which you can improve upon. You might consider making a list of skills and how you can apply them to the workplace. Some example skills would include: public speaking, time management, organization, or teamwork.
CREATING A PERSONAL BRAND
Creating a personal brand means understanding your strengths, values and most importantly, what you uniquely bring to the table that other candidates may not have. For example, if you are a political science major with interests in sustainability and values of inclusiveness and empathy, you can find ways to build these into your brand. The Career and Internship Services Office offers three different assessments that can help in finding your strengths and personality, as well as interests. Once you have the content for your personal brand, put it to life in your LinkedIn profile, Resume, Cover Letter, social media platforms and your life as a whole. If you live out your values and what makes you unique, it will shine through in your job search process.
MARKETING YOURSELF ON YOUR RESUME
When crafting a resume it is important to realize your paid work experience is not the only relevant experience to highlight. Club positions and volunteer work can show ample amounts about who you are as a person. Consider putting your most relevant information, regardless of if it is paid work experience, at the top of your resume. Here is an example of a volunteer position resume section:
Tour Guide, Office of Admissions, UMD, Duluth, MN, Aug 2018 – Jan 2019
- Promoted the benefits of campus to parents and students
- Attended diversity training and display awareness during interactions with prospective students
- Developed public speaking skills by speaking in front of groups ranging from 6 to 20 guests
This resume section, although unpaid, shows a passion for public speaking and an interest in promoting diversity.
MARKETING YOURSELF ON A COVER LETTER
Crafting a cover letter is also a prime opportunity to market yourself. Take this opportunity to go above and beyond and showcase your personality. Try to find out the name of the person at the company that the letter should be addressed to. Describe your potential value to the employer. Do this in such a way that focuses on what sets you apart from other applicants. Maybe you were President of a college club that relates directly to the type of work you would be doing, or maybe growing up you always had a passion for the company you are applying at. These seemingly small concepts can help you go from an average job candidate to securing an interview.
MARKETING YOURSELF ON LINKEDIN
The first step to marketing yourself on LinkedIn is to make sure that your profile is fully completed. That means the summary, education, experience, profile photo, and all other areas are polished. After this is complete, go on to engage. Share and like posts that are a good representation of yourself. Always post online like the CEO of your company is going to see the post.
Photo Source: Unsplash | Chris Barbalis