The Ins and Outs of LinkedIn as a Student

By: Heidi

As a business student who is in the stage of actively job seeking, using LinkedIn seems like an everyday occurrence for me at this point. After having conversations with friends and colleagues about how I use the website as a student, I wanted to share some of my personal favorite tips I have acquired over the years.

When to connect with people
There are several occasions when it would be beneficial to connect with someone on LinkedIn. Different examples consist of after a Job Fair, after meeting at a Tabling Event, post Informational Interview, as well as connecting with your Professors. When you do connect with someone who either has a professional career or is a Professor of yours, I challenge you to send a personalized note when connecting with them, which can only be done when sending an invitation on your computer.

Image: looking down on white wood desk with iphone, mac laptop keyboard, and cup of coffee
Text: The ins and outs of LinkedIn as a student.

What type of message to send
When sending a message on LinkedIn, the type of message you send depends on if you’re currently connected or if its a new connection you’re adding. If you’re sending a message to someone you want to connect with, it’s important to note that you’re limited on the number of characters you can send. Typically, when I send out a message to recruiters after a job fair or someone to conduct an informational interview the message starts out like this:

Message after a Job Fair:

Hi Candace,

It was so nice to meet a fellow Bulldog at the job fair on Friday. I loved getting to learn more about the position and how you have the capability of working on your own projects and meet with clients of fortune 500 companies. Thank you so much for answering all of the questions I had. Looking forward to keeping in touch.

Thanks, Heidi

And because of the character limit it typically gets cut down to something like this:

Hi Jordan,

It was so nice to meet a fellow Bulldog at the job fair on Friday. Thank you for answering all of the questions I had. Looking forward to keeping in touch!

Thanks, Heidi

Message to a Recruiter for a position you’re interested in:

Hi Olivia,

My name is Heidi and I’m currently a senior studying at the University of Minnesota Duluth. I’m interested in relocating to Nashville once I graduate in May and I’m extremely interested in working for The Creative Group. I was hoping I could learn more from you or point me in the right direction of who I could talk with for an internal position.

Best, Heidi

After Revision:

Hi Olivia,

My name is Heidi and I’m currently a senior at UMD. I’m extremely interested in working for The Creative Group in Nashville. I was hoping I could learn more from you or if you could point me in the right direction of whom to speak with about an internal position.

Best, Heidi

Perks of LinkedIn Premium
Having a Premium account isn’t essentially necessary to have if you’re not actively seeking employment. I personally chose to save my free month of premium until second semester of my Senior year when I knew I was ready to get serious about applying to jobs. Different perks I have learned about after having my Premium account are:

Having access to insights for a job you’re looking to apply to. As long as there are 10 applicants, you can see how your skills compare against other candidates, the seniority level of different applicants, as well as different companies and schools they’ve hired from.

If there is a recruiter attached to the job you’re applying to, after hitting the bottom to “apply” through LinkedIn, your profile gets shared with that recruiter which is a great way to get a set of eyes on your profile fast!

To follow that, when you apply to a position through LinkedIn, you get notified when you application was viewed and when it was last seen. This can be a helpful tool when deciding if you need to reach out to recruiters if you’re concerned about not hearing back.

Use Your Connection’s Connections
Before you think you’d be creepy for doing this, remember the purpose of LinkedIn is to network! You can go to a Professor’s page or previous colleague and view their connections. It’s helpful too to narrow it down if you’re looking for a job at a certain company or a city you’re interested in relocating to. There is a LinkedIn feature where you can request that your connection introduces you or you can reach out over email and explain your situation.  

Of Possible Interest:
Social Media & Digital Identity – all our blog posts on the topic
The Student Job Hunting Handbook series on LinkedIn
Social Media & Digital Identity – our Pinterest board filled with articles & resources

Read Heidi’s other posts

Photo Source: Unsplash | Alexander Mils

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