At the End of it All

By: Taylor

In a blink of an eye, I’ve suddenly found myself at the end of my first year at UMD. This past year I’ve become a tour guide at UMD, began working at the Career & Internship Services office, changed my major to Communication, and next year I’ll find myself as a T.A. for UMD Seminar. It’s been an exciting first year and I couldn’t be more ready for summer break. With my busy schedule, I’ve had opportunity to meet a ton of other students, professors, and UMD staff. Networking and knowing people can sometimes play a big role in our next endeavors. Before we scurry off to our summer plans, here are some tips on not burning those bridges.

Image: bridge with water and cliffs in background
Text: Importance of keeping connections

LinkedIn
LinkedIn is this awesome platform I like to refer to as “professional social media.” I’d recommend students to connect with professors on LinkedIn or friends you met in of which your friendship only revolved around the class, you can even find our career counselors on it too! It’s an awesome strictly-professional way to remain interactive with professional peers.

Instagram
As time creeps up on us, it’s important to keep in mind your social media presence. Some of our friend’s Instagram’s may not be super professional, where I say Instagram could be a great way to keep in moderate connection with other students. You’re sharing important and personal moments of your life for family and friends to enjoy with you.

Email
When I was in middle school, I was convinced when I grew up no one would communicate through email. Today, I think some days I send more emails than Snapchats. Emailing has stuck around and continues to be an important way of communication. I’ve used email to update the teachers who wrote me recommendation letters; a quick message letting them know UMD is great and I’ve been enjoying my time here. This would be another great way to keep in contact with professors or any professionals you’ve been in contact with before.

It’s time for my conclusion, for this blog post as well as this year. As finals close us out, I bid you farewell. Remember to not burn any bridges made and to keep in mind of the bridges that can be made. LinkedIn, Instagram, and email are just a few options as to how to remain connected with people. If possible, meet for a cup of coffee instead and enjoy in-person presence.

Read Taylor’s other posts

Photo Source: Unsplash | Cody Hiscox

The Ins and Outs of LinkedIn as a Student

By: Heidi

As a business student who is in the stage of actively job seeking, using LinkedIn seems like an everyday occurrence for me at this point. After having conversations with friends and colleagues about how I use the website as a student, I wanted to share some of my personal favorite tips I have acquired over the years.

When to connect with people
There are several occasions when it would be beneficial to connect with someone on LinkedIn. Different examples consist of after a Job Fair, after meeting at a Tabling Event, post Informational Interview, as well as connecting with your Professors. When you do connect with someone who either has a professional career or is a Professor of yours, I challenge you to send a personalized note when connecting with them, which can only be done when sending an invitation on your computer.

Image: looking down on white wood desk with iphone, mac laptop keyboard, and cup of coffee
Text: The ins and outs of LinkedIn as a student.

What type of message to send
When sending a message on LinkedIn, the type of message you send depends on if you’re currently connected or if its a new connection you’re adding. If you’re sending a message to someone you want to connect with, it’s important to note that you’re limited on the number of characters you can send. Typically, when I send out a message to recruiters after a job fair or someone to conduct an informational interview the message starts out like this:

Message after a Job Fair:

Hi Candace,

It was so nice to meet a fellow Bulldog at the job fair on Friday. I loved getting to learn more about the position and how you have the capability of working on your own projects and meet with clients of fortune 500 companies. Thank you so much for answering all of the questions I had. Looking forward to keeping in touch.

Thanks, Heidi

And because of the character limit it typically gets cut down to something like this:

Hi Jordan,

It was so nice to meet a fellow Bulldog at the job fair on Friday. Thank you for answering all of the questions I had. Looking forward to keeping in touch!

Thanks, Heidi

Message to a Recruiter for a position you’re interested in:

Hi Olivia,

My name is Heidi and I’m currently a senior studying at the University of Minnesota Duluth. I’m interested in relocating to Nashville once I graduate in May and I’m extremely interested in working for The Creative Group. I was hoping I could learn more from you or point me in the right direction of who I could talk with for an internal position.

Best, Heidi

After Revision:

Hi Olivia,

My name is Heidi and I’m currently a senior at UMD. I’m extremely interested in working for The Creative Group in Nashville. I was hoping I could learn more from you or if you could point me in the right direction of whom to speak with about an internal position.

Best, Heidi

Perks of LinkedIn Premium
Having a Premium account isn’t essentially necessary to have if you’re not actively seeking employment. I personally chose to save my free month of premium until second semester of my Senior year when I knew I was ready to get serious about applying to jobs. Different perks I have learned about after having my Premium account are:

Having access to insights for a job you’re looking to apply to. As long as there are 10 applicants, you can see how your skills compare against other candidates, the seniority level of different applicants, as well as different companies and schools they’ve hired from.

If there is a recruiter attached to the job you’re applying to, after hitting the bottom to “apply” through LinkedIn, your profile gets shared with that recruiter which is a great way to get a set of eyes on your profile fast!

To follow that, when you apply to a position through LinkedIn, you get notified when you application was viewed and when it was last seen. This can be a helpful tool when deciding if you need to reach out to recruiters if you’re concerned about not hearing back.

Use Your Connection’s Connections
Before you think you’d be creepy for doing this, remember the purpose of LinkedIn is to network! You can go to a Professor’s page or previous colleague and view their connections. It’s helpful too to narrow it down if you’re looking for a job at a certain company or a city you’re interested in relocating to. There is a LinkedIn feature where you can request that your connection introduces you or you can reach out over email and explain your situation.  

Of Possible Interest:
Social Media & Digital Identity – all our blog posts on the topic
The Student Job Hunting Handbook series on LinkedIn
Social Media & Digital Identity – our Pinterest board filled with articles & resources

Read Heidi’s other posts

Photo Source: Unsplash | Alexander Mils

Tips on Marketing Yourself From a Marketing Student

By: Amanda

Marketing is for everyone. Yes, you read that right. It does not matter whether you are a civil engineering student, or in the early childhood education program, it is important to recognize what you bring to the table when applying for jobs and internships. So often the idea of “selling/marketing yourself” comes with a negative, inauthentic connotation. I’m here today to bust that myth.

WHAT DOES MARKETING YOURSELF MEAN?
Marketing yourself is the idea of identifying your niche. As a college student, it is vital to identify why employers should want you over another applicant. Marketing yourself means identifying your interests. For example, if you are interested in the outdoors, perhaps this could lead to sustainability. It also means looking at what skills you have and which you can improve upon. You might consider making a list of skills and how you can apply them to the workplace. Some example skills would include: public speaking, time management, organization, or teamwork.

CREATING A PERSONAL BRAND
Creating a personal brand means understanding your strengths, values and most importantly, what you uniquely bring to the table that other candidates may not have. For example, if you are a political science major with interests in sustainability and values of inclusiveness and empathy, you can find ways to build these into your brand. The Career and Internship Services Office offers three different assessments that can help in finding your strengths and personality, as well as interests. Once you have the content for your personal brand, put it to life in your LinkedIn profile, Resume, Cover Letter, social media platforms and your life as a whole. If you live out your values and what makes you unique, it will shine through in your job search process.

Image: color confetti on ground
Text: Tips on marketing yourself from a marketing student

MARKETING YOURSELF ON YOUR RESUME
When crafting a resume it is important to realize your paid work experience is not the only relevant experience to highlight. Club positions and volunteer work can show ample amounts about who you are as a person. Consider putting your most relevant information, regardless of if it is paid work experience, at the top of your resume. Here is an example of a volunteer position resume section:

Tour Guide, Office of Admissions, UMD, Duluth, MN, Aug 2018 – Jan 2019

  • Promoted the benefits of campus to parents and students
  • Attended diversity training and display awareness during interactions with prospective students
  • Developed public speaking skills by speaking in front of groups ranging from 6 to 20 guests

This resume section, although unpaid, shows a passion for public speaking and an interest in promoting diversity.

MARKETING YOURSELF ON A COVER LETTER
Crafting a cover letter is also a prime opportunity to market yourself.  Take this opportunity to go above and beyond and showcase your personality. Try to find out the name of the person at the company that the letter should be addressed to. Describe your potential value to the employer. Do this in such a way that focuses on what sets you apart from other applicants. Maybe you were President of a college club that relates directly to the type of work you would be doing, or maybe growing up you always had a passion for the company you are applying at. These seemingly small concepts can help you go from an average job candidate to securing an interview.

MARKETING YOURSELF ON LINKEDIN
The first step to marketing yourself on LinkedIn is to make sure that your profile is fully completed. That means the summary, education, experience, profile photo, and all other areas are polished. After this is complete, go on to engage. Share and like posts that are a good representation of yourself. Always post online like the CEO of your company is going to see the post.

Of Possible Interest:
Resumes & Cover Letters – all our blog posts on the topic
Ace the Job Search & Internships – our Pinterest boards filled with articles & resources

Read Amanda’s other posts

Photo Source: Unsplash | Chris Barbalis

How to Have a Productive Winter Break

By: Lexi

You are finally done with your Fall semester and finals, hooray! It’s now time to relax, but do not forget to stay on top of things and use your time to stay productive. Spring semester will be here before you know it and you do not want to be behind!

Use time for reflection on the semester & set goals for the upcoming semester
Take a little bit of time to think about the semester you just finished. Think about what you did and didn’t do well. Use that information to make some goals and identify priorities for yourself for the next semester.

Build and expand professional networks
Reach out to people or companies you have been wanting to contact, but haven’t yet. Expand your horizons, you never know how it could develop your professional profile. This could be done online through email, LinkedIn, a phone call, or you could even ask if they would like to get coffee. Remember to thank them and ask if they have any suggestions of who else you could reach out to.

productive-winter-break

Conduct informational interviews or job shadow
Informational interviews and job shadows are a great way to see if the profession you are thinking about is the right one for you. Most students do not have time to conduct these during the semester, so now that you are not in classes, take advantage of this time. This could also help you with career advice or confirm important classes that you should plan on taking.

Work more and save up
Rack up the hours at your job, if it’s possible! Winter break is a great time to save up to keep you on budget for the spring semester.

Apply for scholarships and internships for the summer
Many scholarships and internships are posted during this time, so start looking! It is better to start searching for these opportunities earlier rather than later, your chances will most likely be greater. If you need help with this, you can visit Career and Internship Services (we are open during winter break, except Dec 23rd-Jan 2nd).

Get volunteer hours in
Whether you need volunteer hours or you just want to give back to your community, the holiday season is one of the best times to do this! Use your free time to put some smiles on the faces of your fellow city residents.

Create a portfolio, LinkedIn profile, and/or revamp your resume
Now that you finished another semester, you probably have new projects, jobs, skills, and experiences you can add to your portfolio, LinkedIn, and resume. Take the time to update all of these so they are ready for when you start searching for a job or internship, then you will not have to frantically put all of these together at the last minute.

Hopefully, you will take advantage of this time when school is not crazy and do at least one of these suggestions. But do not forget to relax and enjoy your time off during the holidays, drink some hot chocolate, eat some cookies, and enjoy the twinkle lights with your family or friends. Happy Holidays!

Of Possible Interest: 

Read Lexi’s other posts

Photo source: Unsplash|Aaron Wilson

Resume and LinkedIn: “Distant Worlds”

By: David

You might have heard or considered copying and pasting your resume content directly to your LinkedIn profile account. Though this isn’t wrong to do, here are some reasons why you should avoid it. Today’s post derives from an interesting article I came across, 7 Ways Your Resume and LinkedIn Profile Should Differ by Arnie Fertig. Though there are seven specific points in the article that he makes, I want to summarize and highlight the main key ideas.

The Limit

First off, a resume differs from a LinkedIn profile in the sense that it is a simplified document that highlights all of your key experiences. In addition to this, there are always limits as to how much one can include within a resume. A strong resume will be one or two full pages of content, excluding the references. Furthermore, the syntax and diction used in a resume are more formal and concise, and because of this the descriptions and details in a resume are more likely to be shorter.

The Style

A resume contrasts from a LinkedIn profile in many different ways in terms of style and etiquette. In resumes, the style of the document is very formal, objective, and let’s be honest, bland. On the other hand, a LinkedIn profile is more personable, free-flowing, and flexible. Arnie makes a great point by making the distinction of how resumes are submitted to recruiters and companies to be considered, whereas your LinkedIn account is searchable and can be looked by anyone at any given time.

The Content

As mentioned from the previous sections, the content between the two differ in various ways like style and limitations. The content of the resume is much more formal and thus is a bit more restricted in what can or cannot be said. In a resume, the objective is to describe the key tasks and points of your experiences in a concise manner. Whereas on LinkedIn, you can be more subjective and talk about your experiences from your own personal voice. The content information that you can include in a LinkedIn account is remarkable compared to a resume. Overall, you can do SO much more on LinkedIn. LinkedIn allows you to add media content such as presentations, web links, pictures, etc. to your list of experiences.

There aren’t any life lessons to be learned in today’s post, but if there’s one thing I would like to push for, it’s to explore LinkedIn! When time permits, venture and explore the wastelands of LinkedIn and see what’s out there. You never know, you might find gold sitting around just waiting to be discovered.

Of Possible Interest: 

Read David’s other posts

All credits of the title “Distant Worlds” goes to the rightful owner of the Final Fantasy music company. No copyright infringement intended.

Your LinkedIn Toolbox: Finding Alumni

By: Sadie

LinkedIn has all sorts of hidden tools that you may not know about. Today I will be talking about the “Find Alumni” feature. You can find this under the “Connections” drop down menu at the top. This provides you with all the information you might want to know about your fellow alums. You can get information on where they work, what they do, and where they live. LinkedIn automatically fills in the years in which you attended school, and shows you classmates who attended your school, or who are currently going to that school. For a broader search, you can adjust the graduation years at the top.

Screen Shot 2015-05-01 at 8.34.58 AM

5 really awesome details about this feature:

When you first click on the “Find Alumni” link it will show you a list of places where your connections/alumni live, where they work, and what they do. If you look below that list there will be a link that says “Show More,” this will list even more potential places people live, where they work, and what they do. BUT WAIT, it gets better. If you click on the arrow located by the section of “What they do” it will show you what your connections/alums studied in school, what skills they have, and how they are connected to you.

Screen Shot 2015-05-01 at 8.35.33 AM

If you’re trying to determine a major the “Find Alumni” feature can be very beneficial. If you’re unsure about what you can do with your major, say for example you’re majoring in Psychology, but maybe you’re thinking about Education as well, you can specifically click on “Psychology” and “Education” and it will list people with those academic backgrounds and you can look into what those people are doing for occupations.

Screen Shot 2015-05-01 at 8.38.41 AM

The “Find Alumni” feature can also help you with searching for a career. For example, if you’re a nurse and you’re interested in working at Essentia Health you can find it under “Where they work” or search it in the search bar, and find who’s currently working there, then you can make connections based off of that. If you don’t see a business or organization that isn’t listed, you can always search for it.

If you click on “Notables” at the top, you can find notable connections/alumni in your area. For example, Don Ness, the mayor of the city of Duluth.

Screen Shot 2015-05-01 at 8.40.47 AM

And lastly, while you’re searching under “Students & Alumni” you can change the university you’re looking at, so that if you’re interested in transferring schools (which I don’t know why you would even do that because UMD is the best school ever) you can find out information about that specific campus.

Of Possible Interest: 

Read Sadie’s other posts

Finding a Networking Style by Expanding Possibilities

By: Sherrill (Career Counselor/Guest Poster)

Often when people think of networking they picture an evening event with 200 or so students and professionals mingling in business attire while balancing plates of intriguing looking hors d’oeuvres. This is one approach, and there are a variety of options for students to expand their network, learn about interests, and seek out new experiences. We are here to help you prepare for large scale and smaller scale networking opportunities!

Networking Possibilities

Here are just some networking suggestions, and you are encouraged to find ways to network that make you feel comfortable and boost your confidence.

Attend a speaker presentation or information session on campus. Introduce yourself to the people seated around you. Introduce yourself to the speaker afterwards and ask a relevant question.

Get to know your classmates. Fellow students may hear of opportunities that are not a fit for them, and they are more than happy to share the information. Do the same for others when you hear of opportunities.  

Take advantage of professors’ office hours. This is a time to get to know professors outside of the classroom. Professors may be more inclined to write letters of recommendation for you down the road if they know you outside of the classroom.

Build an effective LinkedIn profile. LinkedIn Drop-In hours (every Thursday, 2-4pm, in SCC 22) are available for assistance in developing a LinkedIn presence. Create a positive, consistent social media presence across several platforms.

Complete informational interviews. Students repeatedly report that these are helpful. Informational interviews allow a student to sit down with a professional in a field of interest and learn more about the career path prior to seeking out internships or jobs.

Attend job & internship fairs early. Attending job & internship fairs as a freshman or sophomore has advantages. Employers remember students who express interest in a company multiple times.

Invite a connection or potential connection out for coffee. Learn about their career path and share your career interests. This can be a casual yet still professional way to develop connections.  

Networking is more genuine and productive if it takes place before the individual actually needs something. Words of advice: start early!

Of Possible Interest: