Guest Post By: Ellen (Career Counselor & overseer of all social media for UMD Career & Internship Services)
I am a huge fan of social media. Then again, I have an undergrad degree in Communication and love everything about the process of how individuals communicate with one another. Of all the social media platforms available to us in this era of instant communication, my favorite is Twitter. As one of my favorite higher education social media people noted while he was visiting UMD this past Winter, Twitter is 140 characters of awesome.
Personally, I love Twitter because the information is quick and easy to digest. I organize all the people I follow into lists. I have lists like: Student Affairs, Twin Ports, Career-Related, and Travel. The lists are great because all the tweets I’m reading are about the same general subject. I’ve used to Twitter to connect with professionals in field, to live-tweet from events and conferences, follow conferences from afar, share my life, and much more. It was the easiest way for me to connect with other professionals in Higher Education from around the United States while I was in graduate school. Now that I’m in my professional career, it’s still the easiest way for me to do that networking and connecting.
Okay, now on to the real reason for today’s post about Twitter.
Your Twitter bio.
You have 160 characters to tell the story of who you are, what you do, and anything else you want to share. Sounds impossible, right? Fear not, here are a couple of tips to help you be on your way to crafting an awesome Twitter bio.
- Include information about your major and/or your intended field. I have that I am a career counselor at UMD. For the UMDCareers account I manage, the bio is a condensed version of our mission statement.
- Include relevant hashtags or Twitter handles. In the UMDCareers bio, I’ve included my own Twitter handle so that our followers can see that the UMDCareers account is managed by a real person. A possible hashtag we could use (if we had more characters) would be #UMDProud since it is widely used on the UMD campus. Another example is the UMD Admissions office. They use #futurebulldog in their bio as another way to tie with all of their online and print branding. That’s right, hashtags and handles can help with your personal branding!
- Have a professional profile photo. Using the same photo as you have on LinkedIn will help with branding across your social media platforms.
- Use the header photo to show off your personality, hobbies, and/or interests. Mine has a photo of a sunrise that I took. It conveys that I have an interest in photography and I enjoy the outdoors. For UMDCareers, we have a photo of Aerial Lift bridge, which is an icon in Duluth.
- Update your profile as things change. This could include your major, intended field, finally graduating, or when you’ve gotten a full-time position.
Here are some snapshots from bios of people I follow. Great examples of how to tell your story and show your personality.
- Career Counselor at UMD Duluth, traveler…photographer, & loves working in Student Affairs.
- Higher ed geek who thinks new year always refers to August…Accidental techie, bookworm, hiker, and traveler.
- Advocate for Awesome…Dislikes standing still.
- Leadership Educator. Runner. Yogi. Speaker. Delta Zeta Alumna.
- Aspiring archivist, lover of history.
Now it’s your turn. If you’d like help with writing your bio, make an appointment with one of our counselors today!
If you’d like, you can follow @UMDCareers or myself @Ellen_Hatfield.